Brands are smart to piggyback on other major events. In some cases, being unaffiliated can even be part of the appeal! Experiential is a great tactic even for software brands like Notion (we did a pop up series in 2022-23) ideally if you can integrate it with your other channels
love this!! trying so hard to think of another brand pop up and Poppi is occupying my mind lolol
Haha right?! They’re pros!
Living in a poppi world!! Loved this 🤭
Brands are smart to piggyback on other major events. In some cases, being unaffiliated can even be part of the appeal! Experiential is a great tactic even for software brands like Notion (we did a pop up series in 2022-23) ideally if you can integrate it with your other channels