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This is an interesting one. College football bowl games are notorious for having random, funny environments (e.g, Bad Boy Mowers Bowl, Cheribundi Tart Cherry Boca Raton Bowl (2017)). It seems like there are some spheres (college sports) that encourage and promote wild marketing behavior. Super Bowl ads are similar. You know those places you go where advertisements are just a bit weirder? Maybe there’s more that could be identified.

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So true! There are certain spaces where uniqueness is more commonplace and even expected. It kind of makes sense that live football is one of those spaces because it is such a fun atmosphere. I wonder if there's room for other spaces to embrace that a bit more!

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