poppi doing the most but like brand trips are also deeply extravagant and costly in multiple ways. Too much overall focus on influencers for both and less on the common consumer. But then again it is Poppi- not the average American is cracking open a prebiotic soda on the daily
Completely agree!! I want to move away from the huge investment that brands make in influencers and towards more support for customers. Obv influencer gifting results in more reach and social chatter for the brand, but it's sometimes too much.
This may be a bigger conversation but I'm curious your thoughts! Agreed that Poppi vending machines are on the extreme side of gifting, but if gifting is wasteful, wouldn't that mean marketing in general is wasteful, as it is promoting the consumption of excess product from consumers?
However, if gifting creators is a successful marketing campaign for brands, and the creator actually uses what they are gifted, is that still considered wasteful? There has to be a line somewhere between marketing product to sustain a business and not promoting waste/overconsumption but I ponder this often!
this is a great q and point i think about a lot- i think much of it accordingly ties back to our hyper consumerist tendencies that are mainly forced through brands. Feels like many brands think its a game of who can do the most instead of viewing this as an opportunity to stand out and show consumers that they do care in the larger sense (sustainability, etc). Consumers nowadays, for the most part, have a strong level of consciousness so meet us there lol
Hey Katie! I'm writing my next issue, where I'll be expanding upon some of these themes. I loved your comment above – would it be okay with you if I include your comment in my post? No pressure!
Wild — good for them. I did Poppi’s early email marketing strategy and even then was shocked by how large their marketing budgets seemed. It’s amazing it’s worked for them because it doesn’t always.
poppi doing the most but like brand trips are also deeply extravagant and costly in multiple ways. Too much overall focus on influencers for both and less on the common consumer. But then again it is Poppi- not the average American is cracking open a prebiotic soda on the daily
Completely agree!! I want to move away from the huge investment that brands make in influencers and towards more support for customers. Obv influencer gifting results in more reach and social chatter for the brand, but it's sometimes too much.
This may be a bigger conversation but I'm curious your thoughts! Agreed that Poppi vending machines are on the extreme side of gifting, but if gifting is wasteful, wouldn't that mean marketing in general is wasteful, as it is promoting the consumption of excess product from consumers?
However, if gifting creators is a successful marketing campaign for brands, and the creator actually uses what they are gifted, is that still considered wasteful? There has to be a line somewhere between marketing product to sustain a business and not promoting waste/overconsumption but I ponder this often!
this is a great q and point i think about a lot- i think much of it accordingly ties back to our hyper consumerist tendencies that are mainly forced through brands. Feels like many brands think its a game of who can do the most instead of viewing this as an opportunity to stand out and show consumers that they do care in the larger sense (sustainability, etc). Consumers nowadays, for the most part, have a strong level of consciousness so meet us there lol
Hey Katie! I'm writing my next issue, where I'll be expanding upon some of these themes. I loved your comment above – would it be okay with you if I include your comment in my post? No pressure!
Yesss of course !! Feel free!
Such an interesting question! Maybe a future post idea :)
This is cool I hadn’t seen this. Reminds me of the caravana car vending machines as a statement
Also how does othership compare to bathhouse?? Have been to bathhouse several times but was considering checking out othership
It was fun but so so packed! We did go on a Saturday so I guess that’s to be expected, but there were like 70 people crammed into one sauna
Ooh okay not ideal
allegedly the vending machines cost about 25k each.
INSANE
yes!! and apparently they sent out 32 of them so that’s $800k
Wild — good for them. I did Poppi’s early email marketing strategy and even then was shocked by how large their marketing budgets seemed. It’s amazing it’s worked for them because it doesn’t always.
I also saw this, so absurd and wasteful!!
I heard they have to give the machines back—I still don’t understand how this went left so fast. Smh
I really hope Poppi is doing something useful with the machines after this!!
I've seen Kylie Cosmetics vending machines in the airport, I think that's great for an "oops, I forgot' moment or vacay treat.
What did you think of bathhouse 👀 text me hehe
Hehe texting :))
I have been waiting for a deep dive into the poppi machines
Hahaha I’m on it 🫡
What did you think of Othership?!
Super fun, but so busy! There’s only one sauna and a handful of cold plunges but like 70 people crammed into that one sauna