Olipop’s comments didn’t sit right with me either. It may be because they weren’t funny or clever…just mean? If they had created a single entertaining IG post with a subtle nod to the Poppi backlash, I think that would have gone over better.
IMO they should do a two-fer and donate the machines (and limited time free refills) to charity orgs in the Influencers' cities. Involve the Influencer in the moving if possible, either with suggestions or 'pitching in' (a professional would obviously do the moving). Food pantries, new immigrant services, etc.
So well said! Consumers are pocket watching brands HARD so each move can’t be wasted on frivolous experiential marketing that doesn’t trickle down to everyday consumers somehow.
Olipop’s comments didn’t sit right with me either. It may be because they weren’t funny or clever…just mean? If they had created a single entertaining IG post with a subtle nod to the Poppi backlash, I think that would have gone over better.
so true!
IMO they should do a two-fer and donate the machines (and limited time free refills) to charity orgs in the Influencers' cities. Involve the Influencer in the moving if possible, either with suggestions or 'pitching in' (a professional would obviously do the moving). Food pantries, new immigrant services, etc.
The best of times ♥️
So well said! Consumers are pocket watching brands HARD so each move can’t be wasted on frivolous experiential marketing that doesn’t trickle down to everyday consumers somehow.
Love!