I think Skims can really help Nike from a design perspective, and I do think this will be a massive success despite the early backlash. However, they missed a big opportunity for storytelling in the initial announcement teaser. The Instagram post quite literally says nothing, leaving so much up to misinterpretation. I do think there's a world where these brands make sense together, but they need to connect the dots for their audiences — let's hope that comes soon!
There's a LOT SKIMS can teach Nike, that can position them to better compete in women's apparel on fit and fabric. If they do it right. I wrote a longer take as well!
I think Skims can really help Nike from a design perspective, and I do think this will be a massive success despite the early backlash. However, they missed a big opportunity for storytelling in the initial announcement teaser. The Instagram post quite literally says nothing, leaving so much up to misinterpretation. I do think there's a world where these brands make sense together, but they need to connect the dots for their audiences — let's hope that comes soon!
So true! They definitely could have crafted a clearer narrative and purpose in the announcement.
There's a LOT SKIMS can teach Nike, that can position them to better compete in women's apparel on fit and fabric. If they do it right. I wrote a longer take as well!