I had similar thoughts about the irony around the hashtag. I guess that just goes to prove that we really can't do anything fully offline if we want mass traction. In a way, it makes me feel like our digital lives are surpassing our IRL lives- Heineken proving we're entering the complete digital first transition regardless of generation....
I had similar thoughts about the irony around the hashtag. I guess that just goes to prove that we really can't do anything fully offline if we want mass traction. In a way, it makes me feel like our digital lives are surpassing our IRL lives- Heineken proving we're entering the complete digital first transition regardless of generation....
thanks for writing this!!! the boring phone was so interesting to me...reminds me a little of Aerie's "Offline" (workout wear/athleisure?) line
Are brand campaign hashtags even relevant anymore? Is #socialoffsocials doing anything for Heineken?
Lol it feels so 2015
Kind of embarrassing IMO :)
“our collective desire to all quit our jobs and live on a farm” - so freaking true
Love the pink and red combo and that sweetgreen offline ad!
Omg my inspo came to life. Feeling touched
Hahaha thank you for the content idea!!
omg you look gorg
omg thank u 🫶