Thank you for covering this issue, Caroline. It's been extremely trying as a small business (here at Loftie!). I've been writing about it on my LinkedIn. This policy is going to destroy a lot of small businesses.
Similarly, I’m so impressed with what Dame has done with this. They moved quickly, it’s on-brand, and they’ve integrated the messaging across multiple marketing channels. A great case study.
this was a great read - I’m hearing from friends at other brands that lots of teams are trying to either move supply chains out of China or simply passing on the additional tariffs to customers through price rises - it will be interesting (as you note) how these are messaged to consumers but also to see how many brands are exposed for how much their products cost to make in reality. 🚛
Thank you for covering this issue, Caroline. It's been extremely trying as a small business (here at Loftie!). I've been writing about it on my LinkedIn. This policy is going to destroy a lot of small businesses.
https://www.linkedin.com/pulse/government-broke-my-successful-business-modeland-told-matthew-hassett-8iwxe/
Appreciate you reading this, Matthew. I've been following your posts on LinkedIn and really learning a lot – thank you for sharing.
👏🏼👏🏼great read!
Thank youuu!
Similarly, I’m so impressed with what Dame has done with this. They moved quickly, it’s on-brand, and they’ve integrated the messaging across multiple marketing channels. A great case study.
100%. It's not just a social stunt, which I appreciate.
Love what dame did to poke fun at it all. I admire brands that can giggle through the pain
It's so good!! I wonder if we'll see something similar from other brands...
this was a great read - I’m hearing from friends at other brands that lots of teams are trying to either move supply chains out of China or simply passing on the additional tariffs to customers through price rises - it will be interesting (as you note) how these are messaged to consumers but also to see how many brands are exposed for how much their products cost to make in reality. 🚛
Thank you, Holly! Completely agree... very interested to see how this transparency plays out among consumers and brands.