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Stella Brown's avatar

feels like a way for brands to ride off of the "build with us", "behind the scenes" tactic when it reality you're not really getting any extra peak into anything lolz but I think it attempts to humanize it all during a time when consumers crave some sense of reliability. Word vomit sorry.

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Caroline Albro's avatar

Ah yeah that's an interesting way of looking at it! It's kind of a look behind the scenes while still being sponsored.

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