Analyzing hyper-individual, specific marketing stunts.
Stanley did one with a woman whose car caught on fire but her Stanley cup survived. I think they gave her a new car?
Oooh yes I forgot about that! Great example.
Good point on the North Face & elf connection! The elf drop was my fave experiential marketing move as of late
Yesss they're making such great moves these days 👏
The e.l.f. drop seriously blew my mind — such a cool mix of heart, logistics, and storytelling. Feels like the future of brand loyalty is going deep, not wide.
Right?! It just felt genuinely compassionate and not super stunt-y, which I always appreciate.
Niche, specific, memorable! It doesn’t have to extravagant… just special. Brave brands will win here.
Yesss completely agree!
Yesss pic of new car pls!! Also that video of the guy reading those letters made me tear up 🥹
Aw I know, so sweet.
Omg need to see a pic of the new car!! And thank you for reminding me to start brainstorming a summer bucket list… will get on that
Yayyy I want to hear what's on yours!
Stanley did one with a woman whose car caught on fire but her Stanley cup survived. I think they gave her a new car?
Oooh yes I forgot about that! Great example.
Good point on the North Face & elf connection! The elf drop was my fave experiential marketing move as of late
Yesss they're making such great moves these days 👏
The e.l.f. drop seriously blew my mind — such a cool mix of heart, logistics, and storytelling. Feels like the future of brand loyalty is going deep, not wide.
Right?! It just felt genuinely compassionate and not super stunt-y, which I always appreciate.
Niche, specific, memorable! It doesn’t have to extravagant… just special. Brave brands will win here.
Yesss completely agree!
Yesss pic of new car pls!! Also that video of the guy reading those letters made me tear up 🥹
Aw I know, so sweet.
Omg need to see a pic of the new car!! And thank you for reminding me to start brainstorming a summer bucket list… will get on that
Yayyy I want to hear what's on yours!