Brand Baby | Caroline Albro | Substack

Issue #16: A Busy Week for Billboards

How Swehl and Frida face challenges in authentically representing women’s bodies and experiences. Plus, the Bumble 'vow of celibacy' billboard.

May 16 •

Issue #15: We all just want to live in the 90s

Why is Gen Z so nostalgic?

May 9 •

Issue #14: Brand Baby’s very first interview

With Marina Cooley, Professor at Emory University

Apr 4 •

Issue #13: Do you want to start your own business?

If you're Gen Z, then the answer is probably yes.

Mar 28 •

Issue #12: When the business is the brand

What we can learn from Liquid Death's recent $1.4 billion valuation.

Mar 14 •

Issue #11: Gen Z Ins and Outs

What the kids are into, and not into, right now.

Feb 29 •

Issue #10: A Lip Case Study

Looking at rhode skin's new product.

Feb 15 •

Issue #9: The Cera(Ve) Partnership

Michael Cera teams up with CeraVe on a sneaky brand campaign this week.

Feb 1 •

Issue #8: Dry January Marketing That Isn’t All That Dry

How beverage brands are participating in the sober-curious conversation.

Jan 25 •

Issue #7: Tinder Isn't So Hot Anymore

Why Gen Z is leaving the apps, and what brands should do about it.

Jan 18 •

Brand Baby

Brand Baby is a weekly newsletter exploring brand case studies, marketing trends, and more, all from a Gen Z perspective.

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