What is Brand Baby?
Brand Baby is a weekly (sometimes bi-weekly) newsletter exploring brand case studies, marketing trends, and more, all from a Gen Z perspective. The newsletter is currently free, and you can expect to receive one edition per week (or every other week) on Thursday mornings.
Why subscribe?
Subscribe to receive a new edition of the newsletter on Thursday mornings, straight to your email inbox. By subscribing, you can also engage in the chat, post comments and likes, and view the post archive.
Who is behind it?
Brand Baby is written by me, Caroline Albro. I’m a 24 year-old living and working in New York City. I grew up in Northern California, went to college in Southern California, and moved to Brooklyn in 2022. I now work at Intuit Mailchimp on the brand team, where I love collaborating on brand partnerships and marketing activations.
I have always adored writing and storytelling, and as we all know, it can be challenging to find the time and space to do those things as an adult. That’s where Brand Baby comes in. This weekly newsletter serves as a place for me to curate and analyze cool things happening in the marketing world – whether that’s a risky social stunt, an unlikely brand partnership, or a fun out-of-home activation. I can’t wait to share it with you, and always feel free to reply or reach out to me with ideas and feedback.
Where can you find me?
How can you support me?
Brand Baby is currently free and entirely affiliate-free. The best way that you can support it is by smashing that subscribe button below or sending the link to anyone you think would enjoy it. Thank you!
