Archive - Brand Baby

October 2024

Issue #38: Gen Z wants to smell good

Perfume is having a moment. Here's why.

Oct 31 •

Issue #37: Talking to Abigail Andrews of GIOIA

And how her and her mom started the brand from Kansas City during the pandemic.

Oct 20 •

Issue #36: Merch is like, actually good now.

We're not just talking screen printed t-shirts anymore.

Oct 10 •

Issue #35: Bring dELiA*s back

All about the resurgence of print magazines, and how it relates to the rise of Substack as a media platform.

Oct 4 •

September 2024

August 2024

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