Brand Baby

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Issue #40: Are we all buying stuff to cope right now?
Yes, yes we are.
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Caroline Albro
5
Issue #39: How’s everyone sleeping?
Sharing a Gen Z roundtable on sleep & technology today.
 • 
Caroline Albro
5
Issue #38: Gen Z wants to smell good
Perfume is having a moment. Here's why.
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Caroline Albro
20
Issue #37: Talking to Abigail Andrews of GIOIA
And how her and her mom started the brand from Kansas City during the pandemic.
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Caroline Albro
4
Issue #36: Merch is like, actually good now.
We're not just talking screen printed t-shirts anymore.
 • 
Caroline Albro
9
Issue #35: Bring dELiA*s back
All about the resurgence of print magazines, and how it relates to the rise of Substack as a media platform.
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Caroline Albro
8
Issue #34: Talking to Good Girl Snacks Co-Founder, Leah Marcus 🥒
LOVE a brand that builds in public.
 • 
Caroline Albro
4
Issue #33: Popping up outside of the box
More and more brands are unaffiliated with event organizations, but still activating around them.
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Caroline Albro
4
Issue #32: How brand packaging is evolving
Albertons launched a private-label brand this week, and it looks very similar to Target's...
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Caroline Albro
11
Brand Baby
Brand Baby
Brand Baby is a weekly newsletter exploring brand case studies, marketing trends, and more, all from a Gen Z perspective.
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